CASE studies
Golden State Cider
Wickers Creek
Our client was struggling with a lack of shelf presence in a crowded market. The existing packaging was functional but invisible, failing to communicate the premium quality of their craft cider.
Wickers Creek needed a packaging identity that could stand up to the rigors of the spirits industry. Their previous design was outdated and failed to convey the strength and complexity of their brand.
The new packaging features a bold, tactile label that creates a physical connection with the consumer. This shift in tactile language has led to a significant increase in shelf visibility and a 25% rise in first-print sales.
We developed a packaging system that is both durable and visually striking. The new identity has allowed them to command a premium price point and secure a long-term partnership with a major national retailer.
Emerging Spirits
Specialty Goods
A founder was looking for a way to differentiate their product in a saturated market. The existing packaging was generic and failed to capture the unique character of their artisanal spirits.
A founder needed a packaging solution that could withstand the physical demands of distribution while maintaining a premium aesthetic. The existing design was fragile and unappealing.
Our solution focused on tactile materials and bold typography. This approach has resulted in a significant increase in consumer engagement and a clear competitive advantage in the first-print run.
We engineered a robust yet tactile package that combines structural integrity with a high-contrast visual identity. This has led to a 40% reduction in distribution damage and a 30% increase in buyer interest.