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THE TENNESSEAN

Down The Road. Since 1974.

Learn more about The Tennessean

BRAND

DEVELOPMENT

A community staple in Cornersville, Tennessee - bringing a fresh look to The Tennessean Truck Stop was a meditation in minimalism and homage - making sure every branding decision paid equal respect to the past and the future. 

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A MODERN

BLACKLETTER LOGOTYPE

To keep the new logo inline and on brand, it was important to keep the blackletter logotype of the past, but modernize it. This was exciting for our team because blackletter is massively underutilized in the scope of contemporary brand development. To maximize the logo's modern feel, we paired with a strong sans-serif for the Truck Stop logotype.