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Scoopy Boy's branding strategy focuses on maintaining consistency in its visual identity while leveraging unique typography to create a strong and memorable brand presence. By weaving together elements that speak to the essence of the Hudson Valley and a natural lifestyle, Scoopy Boy effectively communicates its values of sustainability, craftsmanship, and individuality to

its audience.

Henna Dry Powder

SCOOPY BOY

SCOOPY
BOY

THE BRAND

"Scoopy Boy" is a playful and innovative brand that offers a unique solution

for protein powder enthusiasts - a scoop magnet that prevents the common annoyance of powder engulfing the scoop. Scoopy

Boy stands out as a vibrant and lighthearted addition to the health

and wellness market.

MAGNET CASE

Urban Building

THE PROCESS

BUILDING A BRAND COMES WITH MANY ITERATIONS AS WE TRY TO FIND THE VOICE THAT SPEAKS THE LOUDEST. THESE ARE EXAMPLES FOR SCOOPY BOY.

FINAL LINEUP

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