Product development and design are arguably among the most essential aspects that set apart winning brands. You have two options. You can either build an in-house brand development team from scratch or hire a design agency. Here’s why leading businesses go with the latter and why you should too.
1. Achieve the Best Results Possible
If you’re not a design expert, your best bet for market-worthy package development is using a template. Problem is, you probably end up with run-of-the-mill results. However, if you’re looking for a bold, memorable design that differentiates you from your competitors, you’re better off working with a design agency.
Thanks to their extensive design knowledge, the experts at the design agency you hire will push the envelope. Of course, you want to hire a design agency that has worked on several successful projects within your industry and niche. This improves the likelihood of your project succeeding.
2. Do More With Less
It takes a lot to build an in-house brand development team. To begin with, you need to spend a lot of time and money on an expensive recruitment process to find design professionals that are not only competent but also a good culture fit for your company. Once your hire an in-house team, you’ll need to set aside a budget for training, onboarding, payroll and other costs associated with having an in-house team.
Unless product development is your core business, this is not the best use of your limited time and resources. You’re better off hiring a design agency. In that case, all you have to do is spent time finding a reputable, reliable design agency with a talented and skilled creative team.
3. Focus on What You Do Best
As a business owner or manager, you have a lot on your plate. Adding a product packaging project to your list of duties and responsibilities will slow you down. It’ll be a distraction. The last thing you want to do is take on a project that diminishes your overall effectiveness as a manager.
You may also end up doing a poor job of the design because you’re not 100% focused on it. Design is an art that requires a lot of attention to produce noteworthy results. A design agency takes the job off your hands and assigns a creative team to focus all your creativity and skills on your design project.
4. Main Brand Consistency
In the absence of design expertise, your brand consistency will gradually wane as you push out different ideas and projects. Without you realizing it, your brand becomes harder and harder to recognize. A design agency has the experience and expertise needed to maintain your brand personality across different projects.
For example, the creative team at the agency will know how to present your brand in interesting and original ways while keeping the brand’s tone, copywriting style, typography, etc. They’ll guide your marketing team through the process and provide the tools and skills needed to make your consumer goods packaging project a success.
Professional Brand Design and Product Development
Sure, it’s possible to get the results you want for your project by building an in-house product development team. But, as many leading businesses have found out, you can get as good or even better results by hiring a professional design agency to take the lead as you focus on what you do best: serving your customers. Contact MiLK&BULL today and et expert help with everything from product design to brand development.