Did you know that when you present a brand consistently across all platforms you have the potential to increase your revenue by 23%? This is even more important if you’re a consumer goods company designing a physical product people will use.
How your product looks and feels can play a huge role in how successful it is. That's why it's important to work with a good brand development agency that can help you create a cohesive and effective brand identity.
A great brand design firm can help you create a visual identity for your company that will make a lasting impression on your customers. But with so many firms to choose from, how do you know which one is right for you?
Here are a few tips to help you find the perfect brand development agency for your business.
The Benefits of Brand Design
Designing a strong brand is essential for any business that wants to scale and be successful. However, if you don’t really believe that before you start the branding behind the product development process then it’s going to make working with an agency pretty difficult.
In today's market, consumers have more choices than ever before.
They can buy products from anywhere in the world, and they can research and compare products online. In this environment, a well-designed brand can be a powerful tool for attracting and keeping customers.
A good brand tells a story and creates an experience that customers can identify with. This means that, as a product company, a strong brand can help you stand out from the competition, build customer loyalty, and drive sales.
Here are just a few of the benefits of good brand design to get you excited about working with a top-ranked brand agency.
Aesthetic Appeal
Aesthetics are important in marketing because they can help to create an emotional connection with potential customers.
Good design can help to communicate the values of a brand and make it more attractive to potential customers. Brand design can also help to create a sense of cohesion between different elements of a marketing campaign.
When everything works together harmoniously, it can have a big impact on how successful a campaign is.
Trust and Credibility
It doesn’t matter where you are in the world when you see the golden arches of the McDonald’s logo. When you see it, you feel a sense of familiarity, right? That’s a great brand design.
A well-designed brand can communicate a lot about a company, including its values and how trustworthy it is. Good brand design helps businesses to build trust with consumers by conveying a sense of professionalism and quality.
In addition, a strong brand can also help businesses to stand out from their competitors and build loyalty among their customer base.
Increased Sales
Don’t think the above-mentioned benefits have any impact on your bottom line? Think again. All of the above benefits can lead to increased sales and revenue for your business.
When customers believe you’re a trustworthy, memorable, and appealing brand, they’re more inclined to do business with you.
All in all, a well-designed brand is an important asset for any business, large or small. If you're looking to take your business to the next level, investing in branding is a great place to start.
How Great Brand Design Can Help With Product & Packaging Development
While branding a service-based business is important, the right branding can make or break a product-based business. Just think about how you shop. When you stroll down the aisle at the grocery store, a cool beer can design catches your eye.
If you’re deciding between that new, flashy can and a can of something that looks sad and tasteless, you’re going to buy the cooler can. It's just the way our brains work.
Ultimately, a strong and recognizable brand will make your products more visible on store shelves and help them stand out from the competition.
What does that entail, though, when working with a branding agency? Brand design encompasses everything from your logo to the colors and fonts you use on your packaging.
An experienced brand designer will be able to guide you through the process of developing a cohesive and impactful branding strategy that will support your product development efforts.
They will also be aware of the need to ensure that this identity is reflected consistently across all of your company's marketing collateral, from business cards and letterheads to website design and product packaging.
In short, they will work with you to create a strong foundation upon which your product and packaging development efforts can build.
This means that they will be able to offer valuable insights into what consumers are looking for, helping you to ensure that your products are always cutting edge.
Understand the Different Types of Branding Services
A brand is more than just a logo or product name. It's the sum total of your customers' experiences with your company, and it's what sets you apart from your competitors in the marketplace.
That's why it's so important to invest in quality branding services. Before you start looking for the right brand development agency, it’s good to understand the different types of services you might need from them. This will help make your consultation easier!
Brand Design
Brand design is a form of branding that uses creative visuals to communicate messages about a brand. The brand design process includes the creation of logos, stationery, marketing materials, and other visual elements that will be used to represent your company.
A good brand design should be simple, memorable, and reflective of the company's values. Brand design is often used to create a visual identity for a brand, which can be used across various marketing materials.
Brand Strategy
Brand strategy is the long-term plan for the development, management, and evolution of a brand. In order to create a successful brand strategy, you'll need to answer three important questions:
What are our long-term goals for the brand?
What are the core values that will guide our decision-making?
What is our target audience?
Answering these questions will help you develop a brand positioning statement, which is the foundation of your brand strategy. From there, you can begin to develop creative elements like your brand name, logo, and tagline. Of course, a brand agency will do this with and for you.
They'll help you put together a plan for how you're going to bring your brand to life across all touchpoints, from your website and social media channels to physical collateral and product packaging.
A strong brand strategy will help you build a lasting relationship with your customers and fuel business growth for years to come.
Packaging Design
Packaging design is the process of designing the packaging for a product. If you already have a brand identity, a consumer goods packaging specialist can help you translate that identity to your product packaging.
The goal of packaging design is to make the product more appealing to customers and to help it stand out from competitors. Packaging design is important because it can have a significant impact on sales. Just think back to the beer example above!
A well-designed package can attract attention, create an impression of quality, and persuade customers to buy the product. In contrast, a poorly designed package can turn customers away.
How to Prepare for Working with a Brand Development Agency
Not sure where to start in preparation for working with a brand development agency? Before you get started, you'll want to have covered these next few steps.
Understand Your Brand’s Identity
If you want to create a strong, recognizable brand, you need to have a good understanding of what your brand identity is. While this is part of what the agency will help you with, it's great to know the answers to the following questions:
What do you want your brand to be known for?
What are its core values?
What kind of tone do you want to set?
What do you want people to think of when they see your brand?
Once you have a good understanding of your brand's identity, you'll be better able to communicate that to the agency you're working with.
Think About Your Brand Strategy
Then, it's important to think about why you're interested in brand development in the first place.
What are you trying to achieve with your brand?
How do you want customers to perceive your business?
What are the results you're hoping for with product development or packaging development?
Answering these questions will help you create a strong foundation for your brand design.
How to Hire the Right Brand Development Agency
You're almost ready to rock and roll! Or should we say...you're almost ready to ride that bull. The agency you choose will play a significant role in shaping the perception of your brand, so it is important to take the time to find the right fit.
Here are four tips to help you hire the right brand development agency for your business.
Set Clear Brand Objectives
Any business that wants to succeed needs to have a clear idea of what its goals are. This is just as true when it comes to developing a brand. Before you even begin looking for a brand development agency, you need to sit down and consider what you want to achieve.
What are your core values?
How do you want your customers to perceive you?
What are your goals for your brand?
What do you want your customers to think of when they see your logo or hear your name?
Once you have a good understanding of your business goals, you can start to look for an agency that will be able to help you achieve them.
Understand Their Expertise
One way to evaluate an agency's expertise is to look at their past projects and see if they have experience in the type of branding you're looking for.
For example, if you're looking to develop a new corporate identity, you'll want to find an agency that has experience in designing logos and creating visual standards. If you're looking to launch a new product, on the other hand, you'll want to find an agency with experience in product development.
Another important consideration is geography. Some agencies specialize in serving businesses in specific regions or industries. For example, if you're based in Europe, you may want to find an agency that specializes in working with European businesses.
Similarly, if you're in a highly regulated industry, such as financial services or healthcare, you'll want to find an agency that has experience navigating the regulatory landscape.
Ask to See Case Studies
When you're looking to hire a brand development agency, one of the most important things you can do is ask to see case studies (ours are right here). This will give you a good sense of the work they've done in the past and whether or not they're a good fit for your needs.
Make sure to ask about both successful and unsuccessful projects, as this will give you a well-rounded view of their capabilities. Once you've seen some examples of their work, you'll be in a much better position to make a decision about whether or not to hire them.
Consider ROI
When looking to hire a branding agency, it's important to consider your return on investment. You want to make sure that you are hiring an agency that will be able to help you create a strong brand that will attract more clients.
One way to do this is to look at the agency's portfolio. This will give you an idea of the type of work they have done in the past and how successful it has been. Another factor to consider is whether or not the agency has experience working with companies in your industry.
Ultimately, when thinking about ROI, it helps to understand that you pay for what you get. If you have to pay $10,000 for a brand strategy but it yields $100,000 in additional revenue then it's totally worth it. If you opt for a cheap branding package at $2,000 and you end up with nothing in the long run then it wasn't worth it at all.
Work With MiLK&BULL
If you’re looking for a creative and innovative team to help with your brand’s image, MiLK&BULL is the perfect place to start. We don’t settle for less and neither should you. Our team of dedicated professionals will make sure that your brand stands out from the herd.
Ready to get your horns? Contact us today.