• Nick Tarricone

Co-packing vs Private Label: Which Is Right for You?


Can you believe that the worldwide rigid packaging industry is set to reach a value of $800 billion within the next 5 years?

If you want to start a brand name, create your own product, or both, then you must decide on the manufacturing and labeling process. Within this industry, there are two main solutions you can choose from.

Are you wondering what they are? Keep reading to learn all about co-packing vs private label and how to know which one is right for you.


What Is Co-Packing?


Put in the simplest terms possible, a co-packer will manufacture your product and put your label on as a finishing touch. After you've found a reliable co-packaging provider, the first step is to have a consultation and evaluate your specific needs. This can relate to scheduling, production size, distribution, and more.

With the details hammered out, you're ready to have the provider manufacture one or more test batches. This guarantees a quality product that meets your needs to a T. The next step involves confirming the product information on the label, including the product design as a whole.

It's important to ensure the product info meets the various laws and regulations within the state, as well as the country.

A co-packing solution is often best for a brand that has plenty of resources to make its own product.


What Does a Private Label Entail?


When it comes to a private label vs co-packing, you'll be glad to learn that a private label involves putting your brand name on someone else's product. This solution is great if you want to hit the ground running. This allows you to save both time and money because you won't have to make your own product from scratch.

Even though you didn't invent the product, the private labeling solution gives you full freedom to design the package according to your brand's vision. To reach new aesthetic heights while also meeting legal guidelines, it's worth working with a group of creative professionals.

The easiest way to determine if a packaging design team is right for you is by looking at their past work. Once you see what they're capable of, you'll have peace of mind knowing that the look of your brand is in good hands.


Are You Ready to Decide Between Co-Packing vs Private Label?


Now that you've learned all about co-packing vs private label, you can make the most informed decision possible. Whatever you decide for your brand, it's best to create a packaging design solution that fits your ethos.

If you want to pull the eyes of customers toward your product over the competition, look no further than our dedicated team of creative experts. From packaging design to web design, we can turn your brand's vision into a wonderful reality.

To get started on a one-of-a-kind project, feel free to contact us today. We're always happy to accommodate the needs of our clients.

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