The logo refresh for Palisades Fuel was the first step on a long road of position the brand in the market as the massive company they truly are. This meant first updating the brand for the modern era, whilst holding on to their heritage. This meant less would be more, when making an online logo to reach new customers through social media but still holding on to those who fell in love with the homegrown history of Palisades.
Marketing / Branding Materials
With a logo in hand we began building marketing / branding materials for Palisades in the form of brochures, posters, and signage for their different sub-brand locations. Including Palisades Repair and Palisades Pantry. All of which is done with the same cohesive Brand Identity.